Privacy Policy

Seyne | Privacy & Data Security Policy

Last Updated: February 2026

This Privacy Policy is a binding contract between Seyne (“we,” “us,” or “our”) and you (“the User”). As an exclusively e-commerce entity, Seyne operates solely through digital platforms. This policy details our rigorous protocols for collecting, using, and safeguarding your data across our website (www.seyne.co), social media commerce channels (Facebook, Instagram, TikTok), WhatsApp, other digital platform and Business API.

1. Digital Jurisdiction & Governing Law

By accessing our website or completing a digital transaction, you agree to the following:

  • Governing Law: As an e-commerce brand operating out of Pakistan, any legal disputes, claims, or proceedings shall be governed by the laws of Pakistan.

  • Waiver of Class Action: You agree to resolve any disputes individually and waive the right to pursue class-action litigation in any international jurisdiction.

  • Binding Acceptance: Accessing our digital storefront constitutes your "Active Consent" to all terms within this policy.

2. The "E-Commerce Shield" (Limitation of Liability)

While Seyne employs SSL (Secure Sockets Layer) Encryption and robust cybersecurity measures, the nature of the internet carries inherent risks.

  • Third-Party Vulnerabilities: Seyne shall not be held liable for data breaches or unauthorized access resulting from failures in your internet service provider (ISP), your personal device security, or third-party payment gateways (e.g., bank portals, Stripe, or digital wallets).

  • Account Security: You are solely responsible for maintaining the confidentiality of your Seyne account credentials. Any activity occurring under your account is your responsibility.

3. Digital Data Collection & Mapping

To facilitate a seamless online shopping experience, we collect the following:

  • Transaction Data: Full name, digital billing/shipping addresses, email, and mobile numbers for SMS tracking.

  • Log Data & Fingerprinting: We collect IP addresses, geolocation data (to prevent cross-border fraud), and browser/device specifications.

  • Behavioral Tracking: We utilize pixel tracking and heatmaps to analyze user flow on the website. This data is used exclusively to optimize our digital interface and product offerings.

  • Communication Records: As an e-commerce-only brand, all customer service is digital. We archive text-based communication via WhatsApp, Instagram DM, and Email for quality assurance and to provide a record of service in case of disputes.

4. Anti-Fraud & Order Authentication

To protect our digital inventory and prevent Chargeback/COD Fraud, Seyne reserves the right to:

  • Verify Identity: We may require digital proof of identity or address for high-value orders before dispatch.

  • Order Cancellation: We maintain an internal "Risk Registry." If an order is flagged for suspicious activity, history of refused deliveries, or fraudulent payment attempts, Seyne reserves the right to cancel the order immediately without prior notice.

5. Third-Party Service Providers

In our e-commerce model, we share your data only with essential partners:

  • Cloud Hosting: Data is stored on secure, internationally recognized cloud servers (e.g., AWS or Google Cloud or Others).

  • Logistics Partners: Your contact and shipping details are shared with third-party courier services for the sole purpose of delivery.

  • Payment Gateways: Financial data is handled via encrypted end-to-end portals. Seyne does not store full credit card or bank details on our internal servers.

6. International Data Transfers

By purchasing from our e-commerce store, you acknowledge that your data may be processed in various countries to facilitate global shipping and cloud-based data management. You consent to these international transfers under the security protocols outlined here.

7. Your Digital Rights

In accordance with international e-commerce standards, you have the following rights:

  • Right of Erasure: You may request the deletion of your account. However, transaction records will be retained for a minimum of 7 years as required by Pakistani tax law and anti-money laundering regulations.

  • Data Portability: You may request a digital export of the personal data we have collected during your shopping sessions.

  • Opt-Out: You may unsubscribe from marketing emails at any time. Essential transactional emails (invoices/tracking) are required for our service contract.

8. Cybersecurity & Force Majeure

Seyne is not liable for service interruptions or data compromises caused by events beyond our control, including "Acts of God," state-level internet shutdowns, cyber-terrorism, or widespread server outages.

9. Information Sharing and Strategic Disclosure

To maintain the efficiency of our e-commerce operations, Seyne may share your information with authorized third-party service providers who perform critical functions on our behalf. These include:

Operational Partners: Providers for payment processing, logistical fulfillment, data analysis, email and SMS delivery, secure hosting services, and customer relationship management (CRM).

Legal & Safety Compliance: We reserve the right to disclose your information if we believe in good faith that such action is necessary to:

  • Comply with a legal obligation or respond to a valid legal process (e.g., a court order or government inquiry).

  • Investigate, prevent, or remedy potential violations of our Terms and Conditions.

  • Protect the rights, property, and safety of Seyne, our users, or the public.

Fraud Mitigation: This includes the exchange of information with specialized entities for fraud protection and credit risk reduction, as permitted by law.

Marketing & Advertising: With your explicit consent, we may collaborate with third-party advertising partners to deliver personalized advertisements. These companies may use data from web cookies to serve ads about goods and services tailored to your interests.

Affiliated Communication: While your information will never be sold to unaffiliated third parties for profit, it may be shared with our internal affiliates to ensure streamlined communication and a unified brand experience.

10. Advanced Cookie Policy

A "Cookie" is a small digital file stored on your device that allows us to recognize you during subsequent visits. Seyne utilizes cookies to enhance your navigation, remember your preferences, and secure your shopping session.

  • Performance Tracking: We utilize third-party cookies (such as Google Analytics and other core metrics) to collect aggregated, non-identifiable statistics. This helps us understand user behavior and refine our digital interface.

  • User Control: You may adjust your browser settings to refuse cookies or notify you when a cookie is being sent. However, please note that disabling cookies may result in the loss of certain website functionalities.

11. Data Integrity and User Rights

Seyne believes in total transparency regarding your data. You are entitled to the following rights:

  • Access & Portability: You may request a summary of the personal information we hold regarding your account.

  • Rectification & Erasure: If your data is found to be inaccurate, incomplete, or no longer relevant to the purpose for which it was collected, you have the right to request immediate correction or deletion.

  • Compliance: All requests for data modification will be processed in accordance with the legal retention requirements mandated by the laws of Pakistan.

Contact the Seyne Data Protection Officer (DPO)

For all digital data inquiries or legal concerns: Email: Support@seyne.co

Official Website: www.seyne.co